What’s In A Name? A Quick Guide to Naming Your Business, Product, Book or Service

Before you get attached to the brilliant name you’ve just created, there are some important places to check so you won’t be disappointed. Even worse, so you don’t run into some legal hassles down the road. It’s important to be clear in your product branding and marketing. A confused customer doesn’t buy.Here are 3 essential places to search before you sign on the dotted line:1. Domain Names. Make sure you check to see if your chosen name has been registered by someone else. It isn’t the end of the world if someone has your .com, but you want to make sure your market won’t be confused by the .com website. Owning a domain name doesn’t give you any legal rights, so don’t be confused. A great resource is http://www.godaddy.com2. Trademark Search. You’ll want to do a trademark search on your desired name. It’s easy to do, but not necessarily quick, depending on the name. You can do the search at http://www.uspto.gov Click on the Trademark link on the left side of the page and then the search button. Use the new user search and put in all the words of your name. For your first search, use “and” in the search term box (3rd box down) to see if someone has a trademark on your desired name. Then do a search for “or”. You’ll see a lot more responses. Take the time to go through all the responses to see if there is a conflict with the name you’ve chosen. A trademark is the only way to protect the intellectual property of your name, so if it will extend your company’s visibility or brand, you may want to consider securing the trademark.3. Corporate or Business Name in Your State. Contact the Secretary of State’s office and see if anyone is using the name in business. Many states have a website where you can do a search on corporations and LLC’s or PC’s.If you are creating the title for a book or product, the copyright law does not protect you. Titles are not covered by copyright law, so you’ll want to make sure your title stands out from the crowd. For more information about what is and is not covered by copyright law, visit the US Copyright office at http://www.copyright.gov .The reason we check these 3 areas is so that you don’t run into trouble down the road. It would be a shame to produce a product or great service and then send your potential clients to another business. Please note that this information is intended for educational purposes only and is not legal advice. If you have legal questions, please consult your lawer.

Increasing Productivity – Principles is Increasing Your Business Productivity

Before realizing business profit or income, one important thing to do is to increase your productivity. Increasing productivity could be done either towards your employees or towards yourself.To be successful towards business, it is very important to determine ways in increasing your productivity. To successfully do so, you must have that enthusiasm and will power as well as other simple attitudes and principles to guide you.Here are some basic principles to serve as guide for you in increasing your business productivity.Exerting effort. You must exert effort towards your employees in way that they would appreciate you. Your employees plays a vital role in your company. By remembering their first names for a start would establish closeness and sense of honesty towards them.Communicate effectively. Communication is the most effective principle in increasing productivity especially your business productivity. If you can communicate with others effectively, then success is at hand.Be open-minded. Being an open mind will definitely help you towards your business success. By being an open mind, you will be open to better suggestions thus you can think of better options towards business judgment.Leadership. Leadership plays a major factor in increasing productivity towards your business. Every business success starts from a good leader. It must start with you.These are just simple ideas that could guide you towards your business success. It is always best to attach these suggested principles with your own personal or spiritual principles towards your success. With these guidelines, you will never be lost.